Jessie knows the value + power of reputation. Ambitious to be the youngest at “the firm”, Jessie powered through her degree (PR at Mount Royal College (now University)) to land on TRIGGER: Communications & Design’s strategy team at the age of 21.

After learning from some savvy leaders in the Western Canadian ad world and working on accounts such as Travel Yukon, the Calgary Zoo and the United Way, Jessie followed her heart (more on that later) to the Okanagan where she worked her way up to Direct of Client Services + PR at Think. Marketing. A boutique agency with a digital focus, Jessie learned the ropes, the power of influence and importance of solid entrepreneurial thinking – always.

To round out her agency experience, Jessie took at role as Marketing Manager with Tourism Penticton. Jessie’s four years here focused on the operations of a destination marketing organization, research + marketing strategy, people + organizational leadership and managing public perception. When she departed, she was CEO.

Now with lululemon and based in Vancouver, Jessie’s expertise and focus is on establishing value for lululemon by showing up consistently, authentically + magnetically at every touch point.